Recognizing of Effective Factors on Welcoming Advertising Billboard by Business Companies in Hormozgan Province (Case Study: Advertising Company)

The study seeks to identify and determine the importance of effective factors on welcoming business companies from suburban billboards in Hormozgan province. Recognizing these factors offers solutions for more attraction of billboards and their welcoming. This study is applied base on purpose and base on data collection is survey. Statistical community of this research is all active advertising companies in Bandarabbas (45 companies) that includes 80 advertising experts. The main tool for data collection is interview and questionnaire. After assessing reliability and validity of questionnaire، they were distributed among of advertising experts and 61 questionnaires were returned. obtained data were analyzed by descriptive statistics، one sample T-Test and Friedman Test in SPSS software. The results indicate that the main factors identified are related to business companies، roads، advertising companies and billboard and among of these factors، traffic rate in road، road type، the business company perception of billboard media and its effectiveness، the kind of marketing activities of advertising companies، financial ability of business companies are more important.