Internet Usage by Undergraduate Students at Besat Agricultural Education Center in Fars: An application of Technology Acceptance Model

The present study aimed to investigate the internet usage by undergraduate students of Besat Agricultural Education Center in Fars using Technology Acceptance Model (TAM). A survey methodology was employed to collect data. Using proportional randomized sampling method, a total number of 132 students were selected from the students majoring in Ornamental Plants and Medicinal Plants (N=210). A questionnaire was developed to gather data, which its validity was verified through a panel of experts, and its reliability was confirmed through a pilot study. Path analysis indicated that the following factors had the most influence on the internet usage, respectively: decision to use, attitude toward internet, perceived usefulness, and perceived ease of usage. The results revealed that attitude toward internet had a significant influence on decision to use. Furthermore, perceived usefulness and ease of usage had positive and significant effects on attitudes towards internet.