The Study of Passion- Play as One of the Potentials of Religious Tourism Using SWOT Technique

The tourism theory in fact results from the difference in the social structures and wherever there are two different types of something، doubtlessly attraction would emerge for comprehending the other type. The diversity of religions also generates attraction for comprehension of other religions and forms as an incentive in the tourists for religious tourism. Religious tourism is one of the most common forms of tourism across the world. Religious attractions، sacred places and shrines attract a large number of tourists every year. In the country of Iran passion-play is a traditional-religious drama which is a blend of Persian and Shia Islam believes in which the social and philosophical values of Persian community are shaped. Passion-play is one of the potentials of religious tourism that has the capacity to attract religious tourists. The research method is of descriptive-analytic type. For this purpose، in the process of conducting the research، first the religious tourism is described and in continuation while drawing a chart of different types of religious tourism، passion-play is studied as an Iranian national-religious display. Using SWOT technique the strengths، weaknesses، opportunities and thereats of passion-play have been surveyed. After surveying the mutual effects of them on each other and analyzing them، finally 21 strategies proportional to them were extracted and arrayed. These strategies can further clarify the importance and origin of passion - play in Iran and its cultural and artistic values and objectives.