Enhancing New Product Development Success Based on Open Innovation Approach: Case Study in a Research Organization

One The advent of open innovation in innovation management workplace implies that organizations need to develop their cooperation with external partners as well as internal R&D to ensure successful new product development. Thus this paper tries to examine the effect of developing open innovation approach on new product development success in a research and development organization. To this, we develop conceptual model and research hypotheses by reviewing the literature about open innovation and product development success. Then for measuring open innovation dimensions and new product development success, we develop a questionnaire and distribute it in target population. Research hypotheses were tested with correlation and regression statistical tests. In the studied organization, correlation analysis supports the positive and significant relationship between all dimensions of open innovation and new product development success. Furthermore, Regression analysis results indicated that among the open innovation initiatives, internal exploration and internal exploitation had a positive and significant effect on new product development success. At the end, some practical implications for innovation management practitioners to develop open innovation in case study organization by developing external practices of innovation suggested and research opportunities for future researchers to fill this research’s gaps proposed.