Analysis of Attitudes towards Effects and Implications of Expanded Villa Building in Villages of Tarroud Subdistrict in Damavand County of Iran

Over recent couple of decades, villages of well-climatic condition have experienced expanding rush of rural tourism, witnessing the villa-building phenomenon. Development of such rural tourism and as a result, ownership of gardens and lands and so construction of villa (second home) in rural areas cause many effects and implications; analyzing the attitudes of villa owners and host community towards the effects of such a phenomenon is then of high importance. This study, conducted in a descriptive-analytical method, reviews the difference between the attitudes of villa owners and host communities (rural people) in respect to the effects and implications of espanding the villa-building in the villages of Tarroud District of central district of Damavand county. Required data are gathered through two questionnaires of residfent households or host community (128 copies) and villa ownerd (104 copies). The results show that the attitudes of two sample groups toward the environmental effects and implications of expanding the villa-building in the villages are the same but toward the economic and social ones are different.