The Model of Effective Variables on Medical Tourism's Motivation for Choosing Iran

Medical Tourism forms a significant proportion of less developed countries’ income. With regard to Iran’s attractiveness for tourists and big advantages of developing this industry in the country and lack of researches in this field, identification of motivations of medical tourists for choosing Iran, can significantly improve this burgeoning industry. Statistical population of this research is foreign medical tourists which have traveled to Iran for medical treatments. The data is gathered through distributing 56 questionnaires consist of 38 questions between medical tourists which were chosen by the method of convenience sampling. For testing the conceptual model multi linear regression has been applied. Results showed that while treatment cost, waiting time, treatment options, medical facilities and sociological factors are significantly and positively influential on medical tourists’ motivation, service quality, political conditions and tourist attractions has not any significant influence on medical tourists’ motivation. Therefore, we suggest concentrating the investment on the first 5 above mentioned factors in marketing plans and considering prevention of bad effects of the other factors.