Popularity of Satellite TV Series in Iran

The present article examines how Iranian audiences have been able to build close relationship with a number of satellite TV series, despite the existing cultural and contextual differences. Subjects of this survey were divided into three groups: individuals from northern, southern neighborhoods of Tehran and rural/ suburban areas. Seventeen individuals were chosen through sequential sampling and were given an interview. The results are indicative of two groups with polarized opinions: Tehran residents and rural group. The suburban group could be placed somewhere in between. Interviewees from northern parts of the city stressed on their cultural and contextual similarities with those of the series; however, individuals residing in rural areas pointed to cultural and contextual differences.