Technology as a Challenge for Hand-woven Carpet

Hand-woven carpet is among the most important manufacturing product of Iran that is produced mainly for export, and due to its exceptionally strong and artistic aspects, it is very popular around the world, especially in Western countries. The artistic components mixed with culture, customs, traditions, religion and architecture of Iran combined with a high diversity of designs and motifs, patterns and colors, have made Persian carpets not commercial flooring but a valuable brand. For this product, like other products, different technologies are used during the time to meet the manufacturer's needs, although the penetration of technology in carpet is significantly slow. The topic of this paper is the use of technology for weaving in the context of the supply chain that is associated with much controversy. In other segments of the supply chain, including spinning, dyeing, design and painting, payment, promotion, marketing, sale and export, the technology is used with different sensitivities. Here, different view regarding the use of technology in weaving phase of the supply chain has been evaluated. Obviously, due to differences of opinion in this regard, the author finally proposes his recommendation.