Studying the Effective Factors on the Tourist's Loyalty to Tourism Destinations (Inbound Tourists who Visited Isfahan as Case Study)

The present study was aimed to study the effective factors on the inbound tourists’ loyalty that have traveled to Isfahan. The statistical population of this study includes inbound tourists who have traveled to Isfahan in November of 2013. A sample of 200 tourists has been selected from this population. The sampling method was convenience sampling. A self-administrated questionnaire has been used for collecting the research data. This questionnaire that has been developed based on literature review includes 34 questions for measuring research variables and demographic ones. The reliability and validity of the questionnaire have been examined and confirmed in this study. In order to analyze the research data and test the research hypotheses، both descriptive and inferential statistics have been used in the SPSS and Lisrel. The results of this study revealed that tourism destination familiarity influences tourism destination image significantly. On the other hand، the results showed that tourism destination image influences both tourists’ perceived value and satisfaction significantly. Based on another part of our results، tourists’ perceived value influences their satisfaction. Finally، the results indicated that the tourists’ satisfaction influences their loyalty toward tourism destination، but the effect of perceived value on the tourists’ loyalty was not significant.