Dystechnia: technology deficient model and suggestions for entrepreneurship

Abstract:
Lack of interconnection among system components creates a limitation in technology adoption by the reduction or absence of potential users’ perception implying the second-order ignorance state (ignorance of ignorance). Effect of defective or fail in use, extend or logistic technology is dystechnia presenting everywhere and its origin implicitly implies in entrepreneurial opportunity. The identification and exploitation of economic potential by changing the means of economic production and control is called entrepreneurship which strategically allocate economic resource from present approach to innovative one again. Technology Adoption Model is a theoretical construct of the relationship between potential users’ perception and behavioral intentions resulting in actual technology adoption. The attention of Technology Adoption Model is assumes a practical or technological system, perceived usefulness, perceived ease of use determining the intention to use adjusting the actual acceptance respectively. This is the start of entrepreneurial solutions as an option to the dystechnic status upon which Technology Adoption Model is worked. The aim of present study is considering dystechnia phenomenon anticipating Technology Adoption Model as well as entrepreneurial mechanisms which the phenomenon is cured.
Language:
Persian
Published:
New Marketing Research Journal, Volume:4 Issue: 2, 2014
Pages:
191 to 210
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