Ranking of Five Star Hotels from the Perspective of Corporate Social Responsibility Dimensions

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Abstract:
The present study aims to rank the five-star hotels in Iran from the perspective of cooperate social responsibility (CSR) dimensions. The study is descriptive, and the population includes all of the Iranian five-star hotels, the number of which has been determined to amount to 26.Due to the limited number of hotels as well as the aim of the study, sampling has not been done, and the whole population has come under investigation. For data collection, a questionnaire, designed by the researcher, has been used. To validate the questionnaire, its face validity has been taken into consideration, and the reliability of the questionnaire has been calculated separately for each CSR dimension using Cronbach’s alpha coefficient. To analyze the data, the fuzzy TOPSIS method has been used. The results show that Homa Hotel in Bandar Abbas ranks first among the hotels in regard to CSR dimensions.
Language:
English
Published:
Journal Of Tourism And Hospitality Research, Volume:1 Issue: 4, Spring 2012
Pages:
115 to 137
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