Deconstruction in typography: assessing the features of Wolfgang Weingart s works

A glance at the graphic design works produced in Iran in recent decades demonstrates the tendency of new generation to use typing in design, in a deconstructive form. Since Wolfgang Weingart was the creator of deconstructive design in the field of typography, as the researchers say, recognizing his viewpoints and methods can help increase the knowledge of young Iranian designers of selected principles and solutions, find the local position of typography and avoid blind imitation of western countries’ designs. Therefore, the aim of the present study is to find deconstructive thoughts and solutions of Wolfgang Weingart in the field of typography and extract the features of his works. The present study has been implemented with a synthetic approach, it means that it is qualitative due to use of indexes, observations and completely research-based analyses; it is also like quantitative researches due to use of semi-statistical and numerical results. The grounded theory methodology is used for obtaining the volume of samples in order to move the research forward. This method is used for analyzing qualitative data as well. The instrument for obtaining data was a researcher-based questionnaire.The result of the study indicates that the noticeable features of Weingart’s posters are wide margins and using frameworks in the pictures, pages created using machine photography and layered arrangement of pictures on each other that is a distinctive feature of postmodern works from modern ones. Moreover, the frequency percentage diagrams show that in his works, Weingart has used sans serif Letters, underlined letters and negative letters more. Subtitle blocks and geometrical forms especially rectangles are among other cases in Weingart’s works.