The Role of Language in Cultural Diplomacy Discourse of Islamic Republic of Iran

Cultural diplomacy means achieving national interests by cultural means. Cultural diplomacy gives opportunity to a country to introduce her culture, society and people to others and by increasing her personal connections among different peoples of different countries they are enabled to make their political ideals and politics attractive in the eye of public opinion. The main goal of cultural diplomacy is presenting justifiable and clear picture of cultural values and behavior o an actor for different actors of international arena which includes governments, international governmental and non-governmental organizations, institutions of civil society and public opinion. For understanding cultural diplomacy of each country a comprehension of the grounds and procedure of formation and shaping of it is necessary. The Iranian-Islamic cultural diplomacy by taking advantage of the language of Islamic revolution and under the guidance of Islamic revolution leader was formulated and its foundation was laid in the initial stage of forming the Islamic system. In the next stage this cultural diplomacy was developed and deepened and changed into a full-fledged dialogue in public diplomacy of Iran. The main objective of the present research is identifying the semiotics of elements, metaphors and the ingredients of representation of cultural diplomacy and examining the role of language in creating dialogue of cultural diplomacy of the Islamic Republic of Iran. The methodology of the present article is discourse analysis.