Satellite TV and Inter-Generational Value Convergence

Today mass media, television channels in particular, as the most important sources of producing, reproducing and distributing knowledge and information play a significant role in political, social and cultural developments in different communities. This study tries to examine the relationship between using satellite TV and inter-generational value convergence among adolescents and adults.A survey was conducted on two different generations, i.e. youths and adults residing in Tehran City. Some 767 individuals made up the samples and the data were gathered through a researcher-made questionnaire. The findings indicate that there is a correlation between watching satellite TV and the level of inter-generational value convergence. In most cases, however, this convergence is not positive and leads to a fall in young and adult generations’ inclination towards social values in Iranian society.