Effective factors on the audience Convince in the cyberspace

With the popularity and incremental publication of information on online sphere, the management of messages and endeavor to increase persuasive capabilities has gained high importance by both practitioners and academics. This article has reviewed the latest academic achievements regarding persuasion on virtual space with library and documentary study. Practical strategies to increase persuasive capability of messages regarding activities on users’ comments, videos, websites, websites associated with organizations, Email, and social networks – Facebook - has been recommended. The results suggest keeping mutual relationship with users, impalpable directing of the users’ comments, keeping impartiality, maximum use of visual attractions, creating the sense of presence for users, congruency of message and the publishing method, sources’ validity, adjustment of message with users, differences, are among the top considerations in online environment.