Promotion Guidelines for Sport Marketing in National Olympic Committee

The aim of this study was to explain promotion guidelines for sport marketing in National Olympic Committee. To achieve this aim, qualitative research method was used. Researchers qualitatively interviewed with sport experts and specialists. The researchers stopped collecting data when theoretical saturation occurred. According to qualitative research principles, data analysis was carried out simultaneously with data collection. Results demonstrated the most important promotion guidelines for sport marketing in National Olympic Committee that included endorsement of products and services of National Olympic Committee, protection and supporting names, symbols and emblems of the Olympics, providing opportunities to sell goods with NOC brand to promote brand equity of National Olympic Committee, to attract prestigious national and international financial sponsors, etc.