Studying the Effect of Tourism Destinations Attachment on the Satisfaction and Loyalty of Tourists (Case Study: Domestic Tourists who Visited Isfahan)

The present study was aimed to investigate the effect of tourism destination attachment on the tourist satisfaction and loyalty. The statistical population of this study includes (consists of) the inbound tourists who have traveled to Isfahan in November of 2013. A sample of 200 tourists has been selected from this population. The sampling method was simple random sampling method. A self-administrated questionnaire has been used for collecting the research data. This questionnaire that has been developed based on literature review includes 34 questions for measuring research variables and demographic ones. The reliability and validity of the questionnaire have been examined and confirmed in this study. In order to analyze the research data and test the research hypotheses، both descriptive and inferential statistics have been used in the SPSS and Lisrel. The results of this study revealed that tourism destination attachment influences the tourists’ satisfaction and loyalty significantly. In addition، the results showed that the tourists’ satisfaction also significantly influences their loyalty to tourism destination. Finally، the results indicated that cognitive loyalty influences both affective and conative loyalty and also affective loyalty influences conative loyalty significantly.