Demonstratives as a face saving device in Quran and how translators deal with this phenomenon

Since language is one of the most important arenas for face saving actions، each language has its mechanisms for it. This article tries to study the use of the demonstratives as a face saving device in the Quran and sheds light on how translators deal with this phenomenon. In this research، which has been conducted on the basis of a descriptive-analytical approach، relying on the conceptual metaphors theory، researchers have come to this conclusion that the Quran has used distal demonstratives as a face saving device and utilizing this mechanism is based on an orientational metaphor that «all good and valuable things are inaccessible»، and this inaccessibility could be in a horizontal or vertical axis. Some translators have considered this linguistic phenomenon، and employing different approaches have tried to translate correctly، while others have disregarded this fact.