Language Style in News Discourse Case Study: IRINN   News Bulletin 20

This paper has reviewed the coherence of the language style of IRINN ‘news bulletin 20’ within the framework of the audience design theory. According to audience design theory, the speakers chose their language style according to their audience and this issue is of importance in news media, which need to attract and keep their audience. To review the language style of news bulletin 20, the three lexical/vocal/nominalization linguistic dimensions and the active/passive structure were chosen and the stylistic coherence of the news bulletin was reviewed within the framework of each of these dimensions. The “News Bulletin 20” of September 10, 2012 was recorded and the presenter’s statements at ‘Studio’ and ‘Saye Roshan (Special News)’ sections were written down and analyzed within the framework of 15 news paragraphs. The findings of data analysis shows that the vocal form of words are similar to slang and non-formal style in “News bulletin 20” program, but the lexical, nomination dimensions and passive/active structure all tend towards formal style.