Study of Internet's Impact on Marketing Mix

All technologies have some disadvantages besides their advantages, but the advantages of web- based technology have made it an integral part of modern life. Webbased technologies are designed based on network and each definition at networking or systematic approach is a part of whole. In this paper the effect of internet on a mixture or combination of marketing elements that covers all aspects of marketing will be evaluated. These elements are: Product, Price, Place, and Promotion. It should be noted that some other researchers may have different classification for marketing mixture and these four elements are not the only definitions. These elements have some interaction on each other and also they effect on other aspects of business. The Internet, as a helpful tool by creating better interaction betweenCustomer and customer andorganizations realizes “product” in accordance with customer expectations in the manufacturing sector.The internet provides transparency and flexibility for the "price" in the marketing mix; it also reduces the costs and increases the confidence between parties by optimizing dealers’ responsibilities in “place” section. In the “promotion” part, by giving accurate information to the customers and providing virtual spaces for informal discussion, the internet leads to smart sales. In this study improving in the elements of the marketing mix is the basis for moving toward customer satisfaction (the main purpose of the organization), andthe issue is the relation between cause and effect in the system of elements with the internet development. In order to address this issue, the primary and secondarydata have been used.