The role of organizational spirituality in creation of sustainable competitive advantage

According to the management specialists، the survival and success of the modern organizations rely on the creation، preservation and continuity of the competitive advantages. The aim of this research is to investigate the effect of organizational spirituality، a variable in scope of intangible assets، on sustainable competitive advantage. The effect of organizational spirituality on human resources specifications and its consequences in the organizations have been proved. This research is applied and it is descriptive and survey from data collection type. The data were collected by organizational spirituality questionnaire based on Millman model and competitive advantage author made questionnaire. The statistical population consists of stuff of 37 Bank Maskan branches in Tabriz. The statistical volume was determined 170 individuals by using Cocran formula in confidence level of %95 that they were selected randomly. The results of structural equations modeling with AMOS 21 showed that organizational spirituality by recognition coefficient of %44 is the predictor of sustainable competitive advantage. So، Bank Maskan should adopt proper strategies in order to promote organizational spirituality and its components particularly values alignment.