Developing Ethical Codes of Conduct for Sellers of Organization

The efforts of advocates of ethics in business، depicts people conduct model with company، competitors and others in a list of ethical codes. It helps the ethical organizational culture. These codes distinguish what is right from what is wrong in professions. Then according to the important role of ethics in Islam، this research، derives some marketing and sale ethical criteria from interviews with Islamic ethics and marketing experts. Using Grounded Theory strategy، and by open-coding analysis in Atlas. ti software، the criteria are extracted and then some codes for preventing sellers from anti-ethical interactions are developed in three groups; general، company، and competitors. Results are to help people confronting ethical dilemmas.