The Sociological Explanation of Tendency towards Peddling: Qualitative Research (A case-study on the Peddler Men in Tehran Market and its Metro)

Peddling in one of the false jobs which have been created by extension of urbanism and increasing the urbanism attractions. Through the results which have been taken from observation and deep interview with 60 peddler men (30 peddlers of market and 30 peddlers of metro), in 1393, this qualitative research seeks to uncover the living experience of peddlers and restatement of general themes of the peddlers in the eye of the target population. The analysis of results shows four general themes, namely interactions area, peddlers’ typology, peddling attractions and the guilty persons in peddling. The investigation of peddlers’ typology theme shows that the recognized groups were common in the kind of work, but their motivations were different based on three concepts of; compulsion, goal and habit. The investigation of peddling attractions theme shows that, need for money, achieving suitable income, lack of necessity to pay rent, job independence and daily-paid are the common results between these two peddling ways. Also an investigation of the guilty people’s theme of the present conditions, with regard to the peddlers’ perception of this issue expresses high amount of the danger in tendency for demolishing the public properties in critical conditions by them.