The impact of personal characteristics on rural women entrepreneur's success in Hamedan province

Today, women are playing an important role in rural area and their capacities in entrepreneurship and employment can enhance rural economics development. Accordingly, the present study seeks to identify the personal haracteristics of rural women and investigate the effect of this characteristics on entrepreneurial success in Hamedan province. This study in terms of the aim, is an applied research and, in terms of research, is descriptive – correlation that has been conducted through a surveying methodology by using the questionnaire as a main tool. The statistical population of this study consists of 117 rural women entrepreneurs in Hamedan province. The Cronbach's alpha coefficient which was calculated for personal characteristics and level of rural women entrepreneurship success were 0/80 and 0/81. Level of rural women success was measured by 10 variables like income growth, increasing production level, using new production tools and methods, Using new and various methods in distribution and sale and job opportunities creation. Based on the results of research, among the personal characteristics, commitment and responsibility (M= 4.76), hard work (M= 4.74) and achievement (M= 4.69) were the most important entrepreneurial characteristics of rural women. Also, the results showed a significant positive relationship between personal characteristics of rural women and level of their entrepreneurial success.