Identify and prioritizing effective factors on public trust to life insurance

The idea of establishing security via insurance has been originated long time ago. Insurance is one of the most valuable human achievements for dealing with events and providing some of the economic, social and psychological needs. Life insurance is one of the most important kinds of personal insurances; the life and saving insurance are considered as significant means of financial savings. According to the nature of tasks related to insurance, gaining the trust of people will guarantee the survival of an insurance company and its profitability in the long run. In regard with the long term policies of life insurance and the undertakings accepted by the insurer, one of the issues worth debating is the question of public trust in insurance companies, i.e. to what extent are they willing to confide in these companies and entrust their funds to them through premiums payment despite the long term policies. The main objective of this research is to identify and prioritize the effective factors on the trust of people in life insurance.