Analyzing the Effect of Three Dimensional Model on Social Innovation

In an era, which the most significant specification is default of trust, globalization and ever-increasing changes in technology, the success of organizations are dependent upon innovative measures including employing new social patterns in interactions of employees. This issue known as social innovation shall lead to finding new solutions for needs, requirements and eventually fulfillment of organizational goals. Analyzing social innovation can promote the knowledge and recognition of organizational factors via highlighting the importance of social innovation. Accordingly, the present study was performed with the aim of examining the role of co-structural, context and content factors in the form of Three Dimensional Model in social innovation in an organization related to automotive industry. The statistical sample of the research is consisted of 130 managers, deputy heads and directors of various sectors of industry via using Chochran’s formula. The results illuminated three points. First, among main variables of this research, there is a positive and meaningful relation. Second, by comparing the three dimensional factors it turned out that co-structural, content and context factors respectively have the most impact on social innovation of the organization that is studied. Finally, the effect of these factors on social innovation processes is different in its quintet stages. Co-structural factors in execution in big scales and creating a common sense, context factors in execution in big scales and sampling and content factors in creating a common sense and execution in big scales respectively have the most and least impact.