Modeling the Effects of Emotional and Cognitive Factors on the Stewardship Behavior of the Servants of Hajj and Pilgrimage Organization in Holy Places of Mecca and Medina: Exploratory Mixed Approach

This study was performed with a mixed exploratory approach – tool creation model – aiming to model the emotional and cognitive factors on the stewardship behavior of Hajj pilgrimage organization servants in the holy places of Mecca and Medina using the conventional content analysis in qualitative section. Semi-structured interviews were performed with 18 top servants to achieve the qualitative data from the purposive sampling method according to criteria of Code of Conduct performance evaluation of the Hajj pilgrimage organization servants to reach theoretical saturation. Texts of the interviews performed were categorized and encoded in units of thought and they were finally classified in theme classes and intra-subject agreement methods of two coders were used to validate it. The research qualitative findings explain the servants'' stewardship behavior in the form of four behaviors: Humanitarian، pioneering، service-orientation and self-orientation behaviors، and factors affecting it in terms of emotional and cognitive factors. After discovering the category of model presented in the qualitative stage، 112-item questionnaire was designed and regulated to qualitatively validate the extracted model and it was provided for 205 servants by available sampling method and the validity of the model was qualitatively verified