Investigating the Behavioral Patterns Regarding the Adoption of HACCP System in Food Industry: Khorasan Razavi Province

Given the importance of health factor in production and processing, this study investigated the behavioral pattern in food industry in relation to the adoption of Hazard Analysis Critical Control Points using multinomial logit model. The data was collected through 80 questionnaires, using stratified random sampling, administered at production units of food industries in Khorasan Razavi. The results of multinomial logit indicated the significant and positive effect of management experience and use of innovation in addition to significant negative effect of technical constraints of production and technical knowledge on the possibility of placing the unit in the group of full adoption of HACCP system (certification and impelementing of this system) compared with benchmark group (not adoption of HACCP system). The results also demonstrated the significant positive effect of manager's education and innovation and significant negative effect of technical constraints of production and technical knowledge index on the possibility of placing the unit in the group of relative adoption system (The formulation of plans and specifications stage or impelementing HACCP system) compared with benchmark. Findings imply these suggested for planners: support of small- sized production units, providing promotion courses, taking top managers as example, clearing the benefits of placing HACCP system and setting consistent and flexible rules in terms of the situation of production units.