The Influence of Service Environments on Customer Emotion and Service Outcomes

Message:
Abstract:
This study examined the impact of emotion on customer service and service output deals. The main objective of this study was to investigate the impact of physical environment and social services، the excitement، satisfaction and behavioral intentions of customers and ultimately service outputs. The population of this study is customers of Meli Bank، that the data gathered using questionnaire among 385 sample. population and stage cluster sampling method is calculated. Data analysis done by using structural equation modeling through LISREL and SPSS software. The research results show that emotion update customer and client satisfaction has a significant relationship with employees'' positive emotions، but the relationship between these two variables with the terms client، the client and customer satisfaction and positive emotion was not found. The relationship between environmental factors and design factors for customer satisfaction، there were significant positive emotion. Also positive emotions and behavioral tendencies customer satisfaction and have a direct relationship with the customer and relationship satisfaction and behavioral intentions of customers was also confirmed.
Language:
Persian
Published:
Quarterly Journal of Business Management, Volume:7 Issue: 24, 2015
Pages:
363 to 380
magiran.com/p1462443  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!