Effective factors to reacquire lost customers in Insurance company

Customers in service industries noticeable effect in increasing the competitiveness of enterprises. In this study، we attempted to return the customers in the field of customer relationship management case study and examined. Note that in this case has not been systematically associated with the concept of returning customers، in this study an experimental model to identify factors that lead to leave the customer will be presented. In this regard، the survey among customers of the top insurance companies in the city of Tehran. Data were collected through an online questionnaire using Pearson correlation test and confirmatory factor analysis were studied. The results showed that the customer''s reasons for leaving the company should consider our relationship with our current service provider customers to bring back proposals must be proposed. Price indexes، the benefits provided services، offering a return value، social capital and perceived importance of service، regardless of prior consent، leaving regret and satisfaction with the new service provider a prominent role in shaping the client''s goals and desire to return customer plays