Determining Characteristics Effective on ADSL Internet User's Behavior in Iran

The increase in the number of ADSL users in recent years have been encouraging different companies to enter to this context. For this reason ahead article wants to study Internet ADSL users’ characteristics that affect their usage rate as one of the factors of organization’s achievement. Therefore by simple random method for sampling and questionnaire while its validity and reliability have been tested by professional’s opinions and Cronbach''s Alpha (have been calculated 0/83)، required data have been gathered from 35392 person as sample that have been selected from considered community (all of the ADSL users in country). After analyzing gathered data، it has been determined most of the users are university students، young، loyal and use internet more than three hours a day. After determining said characteristics، significant difference between usage rates of the users based on their characteristics have been proven by one way ANOVA technique.