Defining the Audience's Attitude towards the Content of Religious Media (Islamic Republic of Iran Broadcasting) (Case Study: City of Isfahan)

The purpose of this paper is to explain the theoretical and empirical analysis model where the audience's attitude toward the content of the religious media (IRIB) is defined as an internal variable, and the religious dimensions of the audience and their religious knowledge are defined as external variables. The definition of each of the variables in the research model has a theoretical basis. The methodology of the research is survey and the data was gathered by reliable questionnaires. The population of the study is the people of Isfahan city, and the sampling number is 300 based on random sampling. In this research the effect of religiousness dimensions of the audience, their type of religiousness, and range of their religious knowledge on their attitude toward the religious media content were measured within the framework of various hypotheses. Chi-square fit indices indicate a numerical value equal to 3.28. This is a good value based on what Schumacher and Lumks (2009) suggest that an acceptable value is between 1 to 5. In addition to the above parameters, the other parameters of the model are calculated, one of which is the root mean square error of estimating (RMSEA) with the amount of 0.078, which is less than 8% of what is obtained.