A Fuzzy Logic Approach to Evaluation of Customer Satisfaction
Author(s):
Abstract:
The method of customer satisfaction performance evaluation based on the fuzzy comprehensive evaluation to provide the customer satisfaction performance evaluation of the enterprise with theoretical. In order to increase the customer satisfaction system implementation success rate in enterprise، enhance competitiveness and management level of the enterprise, enable the enterprise to better adapt to fierce market competition, an in depth study on effect evaluation of the customer satisfaction system is conducted. For improve the customer satisfaction performance needs to do a scientific and comprehensive evaluation. The evaluation on customer satisfaction performance is a complex systemic project. In order to do a scientific evaluation fuzzy comprehensive algorithm is used by this paper. In this study, a new methodology of generating customer satisfaction models using a fuzzy approach is proposed. The results show that our proposal can effectively manage logistics customer service, enabling managers to identify targets and formulate competitive strategies to enhance customer satisfaction.
Keywords:
Language:
Persian
Published:
Journal of Marketing Management, Volume:10 Issue: 28, 2016
Pages:
73 to 90
magiran.com/p1480295
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!