Market Reaction to the Timing of EPS Forecast

This study investigates how the market reacts to a negative revision of management earnings forecast (bad news) and late announcement of this news. The study spans the period of 2004 (AHS) to 2011. The linear multivariate regressions have been used to test the hypotheses. We found that market reacts negatively to bad news but late news are followed by a positive market reaction. Also, there is no difference in market reaction to late and on time bad news. But late announcement of good news is followed by a positive differential reaction, as compared to on-time announcement of it.