The situation expression of sport tovrism marketing indices form sport andtoorism experts view in west Azerbaijan province

The purpose of this study is to indendiey the situation expression of the sport tourism marketing indexes from sport and tourism expert’s view in west Azerbaijan province.This study is descriptive- analytical and field methods. Research statistical population is expert members of tourism organization (n=39) and expert members of physical education general offices (n=45). Research tools is sport marketing tourism indexes Questionnaire Bidokhti and Nazari (2009) with reliability of (α= 0. 82). Validity was confirmed by sport management experts’ view. For comparison of existence and ideal situation, Wilcox test used. Also for component mean comparison with mean of the spectrum one-sample t-test and for precedence of the indexes was used from Friedman test (p≤0.05) were used. The results showed that, between the current and ideal situation in massive investment country modification, development of infrastructure, attention to tourism attractions, promotion activities and regulation of guidelines based on distribute attractions, there are significant differences and in all cases, the existence situation mean is less than ideal situation. This means that the mentioned indicators are not empowered in the existing situation and need to be reviewed, that achieve to their optimum condition. based on results, the managers don’t use from marketing indexes mentioned as a way of sports tourism marketing, while indicate that the use of these methods, are the reasons for development of sports tourism marketing. The result of this factor is: create of positive station in the sport tourist minds, and at last these industries develop in western Azerbaijan province, and increase tourism market share.