A new Model for Fuzzy Multiple Criteria Decision Making to Rank Suppliers (Case Study: Advertising Company)

One of important issues in designing a supply chain is supplier selection. The issue is complicated because each of suppliers should met some criteria from buyer and choosing among them is actually a MCDM problem. So there is a need for a structured and systematic approach to solve this problem. In this article we address supplier selection in advertising industry and two new criteria are proposed. Also a new approach combining the techniques of MDL and fuzzy Topsis is proposed to evaluate suppliers in the industry.