A Study on Relationship between Watching Satellite Television with Teenage Girls Gender identity in Isfahan

This study was conducted to investigate the Relationship between Persian satellite networks with gender identity of adolescent girls in Isfahan. For this purpose, Jenkins’ theory of social identity and breeding theory and Bandura' Social Cognitive Theory have been used. The research method is survey. The population for this study was high school girls of the 91-92 academic years. A number of 185 subjects were selected using multi-stage cluster sampling method and the data were collected using a researcher-constructed questionnaire which included variables of personal identity, gender identity, gender roles, and gender stereotypes. The research method was quantitative and at the individual level, and in order to analyze the results in descriptive and explanatory levels, SPSS software was used.
The results showed that teenage girls frequent use of satellite television programs lead them away from gender stereotypes and separate gender roles. Also their use of satellite programs altered their gender identity and directed them away from their gender identity.