The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty, Case study: KALLEH dairy products

The purpose of this study has been the brand experience on satisfaction¡ Trust and loyalty of KALEH dairy productions. To this aim¡using questionnaire of statistical population was the consumers in HYPERMI and HYPERSTAR stores who were exposed by sampling in KALEH dairy products and the statistical sample has selected randomly available the number of 384 people and using factor analyzing as well as structured equation modeling to analyze data. As a result of this study, brand experiences, satisfaction, trust have positively effects brand loyalty.