Lifestyle and Consuming Pattern Case Study: Cellphone

Today, cellphone is an integral part of our life in daily communication and relations. Moreover, due to the increasing development of the communication technologies and devices, it is necessary to study their impacts and influences on people in society. The main aim of this paper is to describe and explain the culture of cellphone consuming. Meanwhile, indexes of lifestyle have been applied among subjects (University students). Theoretical framework of this research is Pierre Bourdieu’s consumer lifestyle. This study is based on survey method with sample size of 400 students. Questionnaire has been used for gathering data from respondents (students of state university and medical university of Shahrekord). The results of this study showed that, using Bourdieu’s theory, we can explain many students behavior about consuming cellphone. Moreover, findings about using social media between respondents have confirmed the theory of anonymity in cyberspace about applications such as Viber, Line and What’s up.