Representation of Health Lifestyle in Mass Media Content Analysis of Health-related Contents Produced in Four Media (Health Radio, Television, Salamat-News Website, Health Weekly Magazine)

Since today’s man is immersed with mass media and given the powerful effect of media, it is necessary to find whether the ubiquity and density of media health-related messages could provide a ground for choosing a health-centered lifestyle or not? Needless to say, in the current era, adopting a health-centered lifestyle could give the people the option to take care of the health before-hand as a preventive measure. In this article, content analysis is used to analyze the health-centered messages produced Four Media (Health Radio, Television, Salamat-News Website, Health Weekly Magazine in terms of such health-related dimensions as physical, social, mental and spiritual. The findings indicate that in the selected period, (1392 Iranian calendar), in all the selected media outlets, the physical aspect is prioritized. Social aspect, mental aspect and finally spiritual aspect are orderly the other priorities.