The Role of Money Attitude in Compulsive Buying of Youth

Compulsive buying is named the dark side of consumer behavior because it brings about long-term consequences such as debt, depression and family debates. Studies have shown that the compulsive buying is influenced by money attitude. The purpose of this study is to investigate the effect of money attitude on compulsive buying of youth. The required data was collected through questionnaires. The unlimited statistical population of this study included the young customers at modern Yazd malls, and the sample was determined 113 using Cochran’s formula. The collected data was analyzed using the structural equation modeling (SEM) approach based on Partial Least Squares (PLS) using PLS and SPSS softwares. This study is applicable and is regarded as a correlation study. The results indicated that money attitude, dimensions of power-prestige and anxiety has significant and positive effect on the compulsive buying, dimensions of retention-time and distrust has significant and negative effect on the compulsive buying.