The Organizational Creativity Stimulator Factors based on Society Perceptions (Case: Persian Gulf University)

Today’s organizations especially University and other educational institutes face a rapidly changing environment where they must continuously innovate in order to remain competitive. However, this cannot occur unless a plentiful supply of rich ideas and solutions from an organizational creativity’s process. This study was conducted with purpose of identifying organizational creativity’s stimulator factors in Persian Gulf University. In order to achieving this purpose, investigational subject has been researched under the subject of creativity literature investigation in organization. This study can be classified as an “applied research” while as for data gathering, it can be classified as a “descriptive” study with “correlation” strategy. For data acquisition, scholar made questionnaire was used that filled in by students and teachers at Persian Gulf University. The reliability of it was calculated by using of Cronbach’s alpha. Gathering data has been analyzed by using the path and linear regression analysis. The result of this study is achievement to a conceptual model that includes four main organizational creativity dimensions as dependent variable, and individual factors, group factors and organizational factor as independent dimensions. The results also indicate that the individual and organizational factors directly and the group factors both directly and indirectly influence the organizational creativity.