The impact of using mass media and social media on inter-ethnic convergence in Iran

The main purpose of this study is to determine the effect of using mass media and social media on the Iranian ethnic convergence. According to the findings, the average convergence of ethnic groups in the sample equivalent to 47/62 respectively and the ethnic Baluch, Kurds, Lors, Persian, Azeri and Arab ethnic greatest to least had the tendency of convergence between. Using ethnic satellite networks and foreign channels broadcasting has most negative effect on ethnic convergence but, the Persian language satellite channels play a role in increasing divergence. National radio and television networks and newspapers have positive role in the ethnic convergence, but the Internet is not significant. Using social media web-based increase racial integration in Iran more than smartphones social networking.