The Relation between people,s Trust in Television and Sense of Security

Media and television are important Fields in which Social trust has a very serious role. It is because media can not survive in Environments without people`s trust in television and sense of security. People evaluate the environment based on the information they receive from Media. One of the important images of people is sense of security or in security which in Gerenber idea is a kind of media effect. In fact, Trust is defined as individual's intensity toward risk acceptance in a social condition. The research is a survey which is Performed with 400 Tehrani subjects. Through regression analysis for examining research hypothesis. Results showed that "trust in Television" variable had meaningful effect. The second rank is news and TV programs trust.The variable of Television comprensiveness is in the Thirk rank.