Identifying the distribution problems of children and adolescent books in Iran from children and adolescent publisher's eyes

Research Detection of distribution problem for published children and teenager books from children publisher’s perspective based in Tehran.
Research The current study is practical and its approach is heuristic. In this qualitative research, 11 children publisher were selected from Tehran using targeted sampling. Using semi structured interviews data were collected and were analyzed through qualitative content analysis.
Results showed that distribution problems in published children and teenager books can be categorized in 5 different dimensions: government general policies and institutions (including government and institution subsidiary management and planning, national information system ) cultural infrastructurs (including subsidiary subjects as the role of family and school) communicational and informative issues (including informing means and books and advertisements and marketing skills and knowledge,etc), financial and economic issues (subsidiary subjects as economic of publish and distribution and price of books) and association and organizational issues (including lack of expert in publish industry, collaborative spirit in publish areas, etc). Cultural infrastructure issues including role of school and family and communication infrastructure issues like shortage of libraries and bookshops and also the issue of advertisement and high costs for a publisher are the most important problems all the publishers in distribution centers should face.
Research originality/ value:This research can help publishers, distribution centers, bookstores with clarifing the problem of distribution and providing appropriate solutions for more efficient services.