The Strategic Effect of Technology and Market Turbulence on Inter-Functional Interactions and Export Performance

The current study is aimed to review the strategic effect of technology and market turbulence on inter-functional interactions and export performance. Accordingly, the present study aims investigate the relationship between inter-functional interactions and the performance of foods industry export. This study is practical in its purpose and descriptive – survey in its way of data collection. The tool of data gathering was a questionnaire containing 36 questions, distributed among 250 foods headquarters having centered in Tehran. Data Analyzing and hypotheses testing of this study, was done using SPSS and LISREL software. The results derived from the assumptions shows a positive effect of inter-functional interactions on the performance of the exporters, while, organizational elements (manager's commitment and reward system), also, 3 export specific factors (export structure, job satisfaction, and organizational commitment), as well as the interferer variable of market chaos having a positive effect on the inter-functional interactions. This is while, there found no significant relationship between the education system and inter-functional interactions, as well as technology turbulence interferer variable and inter-functional interactions. It is hoped that the results of this research will help managers and policy makers to improve the company's performance and thereby the country's export performance.