Investigation of Marketing and Processing Educational Needs of Fig Growers in Poldokhtar Township

The purpose of this study was to identify educational needs concerning with processing and marketing of fig’s growers in Poldokhtar Township. The population included all fresh fig producers (N= 2000). Based on Kerjice and Morgan’s (1970) Table and stratified proportional random sampling technique, 322 fig growers from eight villages were selected as sample. A questionnaire was developed by the researcher and used for data collection which its face and content validity was confirmed by a panel of experts and its reliability was gained by calculating Cronbach alpha test for processing (0.87) and marketing ) 0.94). Ultimately, from 322 distributed questionnaires, 274 questionnaires were collected. Results of mean comparison test showed that there were significant differences between the training needs mean of fig producers with different gender, educational levels, occupations, type of ownerships and participating in educational short courses. In addition, there were negative relationship between work experiences, income levels and communication with information sources, and training needs of fig producers. Finally, informal discussion, questioning and problem solving approach in marketing educational courses and demonstration methods in processing are highly recommended.