DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES

This paper begins with addressing the effectiveness of E-commerce three dimensional model in regulating market and commodity and services pricing. The said model has been designed and developed by mathematical concepts and various matrix. The model shows how effective E-commerce is through five factors of E-government, E-commerce laws and regulations, E-culture, E-marketing tools and E-commerce technologies in regulating market and commodity pricing in Iran.
The paper then, shedding light on the data collected from the above mentioned model and applying Hofstede model of cultural dimensions, will focus on the role of culture in using E-commerce in regulating market and commodity and services pricing.
This research is an applied and developmental one and from the methodological point of view is descriptive using the combination of field study and survey methods. The data achieved by this research approves how culture of using E-commerce is playing a fundamental role in regulating market and commodity and services pricing.
The outcome of the research has been tested based on different hypothesis presented and according to analysis of links between the factor of culture and other factors