Linkage of Mosque -market: social cohesion in Tehran Bazaar

Iranian markets confluence of religion and the worlds of people. Iranian markets as the economic heart of the city, and schools and mosques have been as the cultural and ideological bases. Uniting these two elements, the economy and culture (ideology), has created many political and social changes in the contemporary history of Iran. The findings showed that the merchants in their economic activities were very faithful to his covenant. Failure to adhere to the norms of the contract leads to the exclusion of individual from the network of social and economic relations were on the market. Social cohesion, the result of accepting and internalizing the values and norms of a society. In the present study we investigated the relationship between mosque and market and its role in social cohesion and Followed by reduce the social problem and transaction costs of socioeconomics’ market.
Material & This study is cross sectional; therefore, the data was collected in one short time. The designs of this study to answer the first question, different methods were used. Because of Tehran Bazaar social dimension is not known as other markets. So as to understand a complex social phenomenon was unknown, it seemed Case Study Research appropriate study. In this study, a standardized questionnaire was used to collect information. The statistical population based on information about the units in Tehran. According to the important criteria, such as the importance of Guilds, the ratio of people per Guild and type of occupational activity sample size in this study was determined. Quota sampling as a non-probability sampling technique was used. In quota sampling, a population is first segmented into mutually exclusive sub-groups, just as in stratified sampling. Then judgement is used to select the subjects or units from each segment based on a specified proportion. Accordingly, data based on 200 questionnaires that distributed among the participants were gathered.
Discussion of Results This study shows the social cohesion in Tehran marketplace. The findings and assess the relationship between the variables of the research has shown that by increasing the level of social trust, economy ethic increased and transaction costs reduced Also, by increasing social cohesion and values, ethics of economic is raised. If the network of economic relations is too nested, the borders are so tight that enter and leave the New forces doesn’t easy and Increases the possibility of duplicate links. These finding provide the following insights for future research: Combined approach is the best way for such research, a deep understanding of market behavior needs to interaction with them and in the design of policies and laws to reduce transaction costs and improve economic performance must relationship it with non-formal institutions was recognized.
Increase in lying and fraud unhealthy competition and, cheating in current market of Tehran, increase social costs of economic exchanges and reduced the amount and bulk of economic exchange. Where hypocrisy and deceit are as the dominant social relations, there are no any social trust. And contributing members of society instead of pluralism and Synergies will be looking for selfish individualism.