Analysis of Factors Affecting on the Manager's Organizational Behavior to Establish a Monitoring and Evaluation System of Marketing Management at the Sport Federations

The purpose of this research was to analyze of the factors affecting on the managers’ organizational behavior to establish a monitoring and evaluation system of marketing management at the sport federations. The statistical population of this study included all of the managers of sport federations (N=650). On the basis of Morgan table, 242 persons were randomly selected of research samples. To achieve the research goals, made researcher questionnaire with 32 questions was used. The validity of questionnaire was confirmed by 20 experts and its structural validity was confirmed by confirmatory factor analysis. Its reliability was studied in a pilot study with 30 subjects and calculated as 0.83. For data analysis the descriptive statistics and the inferential statistics methods, including Freidman, exploratory and confirmed factor analysis by application of AMOS software and SPSS software were used. The research findings showed that there are 6 factors such as cognitive, status of sports, governmental support, legal, and management that effect on the managers’ organizational behavior to establish a monitoring and evaluation system of marketing management at the sport federations.